Marketer

The UCO Marketer programme covers the key elements and principles in marketing, along with other basic skills necessary to become a successful marketer.  The difference between real organisations that will excel, and those that will not, is the strength and capability of the marketers that run these operations.

Upon completion of this programme, you will be able to operate effectively in a marketing environment, design and apply effective marketing plans and strategies and use consumer analyses to predict consumer buying patterns and trends.  Basic computer skills are also taught in this programme. Marketing is both a concept and a set of techniques covering selling, sales management, marketing research, new product development, product management, pricing, packaging, advertising and sales promotion, distribution, consumer guidance, after-sales service and public relations. Marketing covers therefore a very broad spectrum of business activities.

Who should attend this course?

This Skills Development Programme is intended for:

• Individuals aspiring to building a career in Marketing.
• Persons who wish to continue using their minds intelligently and independently after matric or after completion of further studies, especially those who are versatile and have the ability to communicate with people on any level, should consider a career in the vast field of marketing. Either alone or as part of a team, marketing workers must be able to analyze problems objectively and apply various techniques to their solution.

Future Possible Careers

• Career in advertising, sales, market research, public relations, packaging, product management.

› The total number of Credits for this Qualification is 54.

› This is equivalent to 540 Notional hours that need to be spent on this Qualification.

› This includes contact time, structured learning, workplace learning and self study (1 credit = 10 notional hours).

› More but not less time can be spent on this Qualification.

› None.

› UCO is provisionally accredited by Umalusi, Council for Quality Assurance in General and Further Education and Training.

› All unit standard based courses are quality assured by one of the following Seta’s: MICT SETA, ETDP SETA or SERVICES SETA.

› Unit standard based courses will be followed by a SAQA Aligned Unit Standard ID number.

″Learners must be aware that Universal College also offers a few Provider Programs that are not unit standard aligned. The courses are quality assured by the provider.”

Provider Programmes
Typing Instructor Deluxe Keyboard

Introduction to Windows Server 2003

Unit Standards

• Concepts of Information & Comm Tech
• MS Word Basic
• MS Excel Basic
• MS PowerPoint
• MS Access
• Written Communication
• Functions of market mechanisms
• Marketing for SMMe’s
• Plan & Conduct Meetings