Public Relations Officer

Public Relations Officer

The Public Relations Officer of a company deals with planning functions, managing events and maintaining the positive image of the company. Public Relations is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organisation and its public. Public could include shareholders, government, consumers, employees and the media. It is the act of getting along with people we constantly come in touch with. Public Relations Officers ensure internal cohesion in the company by maintaining a clear communications network between the management and employees.


Its first objective is to improve channels of communication and to establish new ways of setting up a two-way flow of information and understanding. In terms of career opportunities, Public Relations is broadly practiced for product publicity, corporate publicity, to have better relations with the government, to publish corporate publication such as newsletters, bulletins, magazines for employees etc. Public Relations consist of the following: consulting, community involvement, employee communication, industry affairs, media liaison, corporate advertising, event co-ordinating, videos, speeches and Crisis communication. The UCO Public Relations programme will teach you the operational and computing skills needed to perform these very interesting, people-orientated tasks.


Who should attend this course?

This Skills Development Programme is intended for:

  • Individuals whom are aspiring to a career as Public Relations practitioner who are people orientated, with leadership abilities.


Future Possible Careers

  • Public Relations Officer.
  • Customer Care Service.
  • Events Co-ordinator.
  • Advertising, Copy Writer.
  • Office Liaison Officer.



Developmental Learning Pathway

After successfully completing this Skills Development Programme, the learner might continue with any of the following programmes:


  • Marketer Skills Development Programme.
  • Tourism Information Officer Skills Development Programme.



› The duration of this course depends on the Learner’s abilities and class attendance.

An average duration of 24 months is suggested.

› No formal requirements, but a Grade 12 certificate  is advisable.

› UCO is provisionally accredited by Umalusi, Council for Quality Assurance in General and Further Education and Training.


› All unit standard based courses are quality assured by one of the following Seta’s: MICT SETA, ETDP SETA or SERVICES SETA.


› Unit standard based courses will be followed by a SAQA Aligned Unit Standard ID number.


″Learners must be aware that Universal College also offers a few Provider Programs that are not unit standard aligned. The courses are quality assured by the provider.”

Provider Programmes
Typing Instructor Deluxe Keyboard

Introduction to Windows Server 2003

Typing Instructor Deluxe Speed Development

Practising PR Module 1

Practising PR Module 2

Unit Standards

  • Concepts of Information & Communication Techechnology
  • MS Word Basic
  • MS Excel Basic
  • MS PowerPoint
  • MS Access
  • Understand and Use Outlook
  • Understand and Use the Internet
  • Written Communication
  • Process incoming and outgoing telephone calls
  • Plan & Conduct Meetings
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